The Icon Package

$3,500

Are you ready to meet your most iconic self?

The Icon Package is the definitive style transformation designed to unlock your ultimate potential. This all-inclusive experience covers every facet of your image: from deep-dive discovery and wardrobe editing to personalized shopping. Over seven sessions, you’ll master the skills to architect an authentic, high-impact style that evolves with you for life.

This package includes every stage of the So Lucky methodology— Discover, Curate, and Play —with the added power of a professional shopping experience to fill your style gaps with intention.

A transformation this deep is completely self-paced. While most collaborators complete their Icon journey within 90 days, we move at the speed of your inspiration!

How It Works

We move through three intentional phases: Discover, Curate, and Play. Each phase features a strategic mix of 1-on-1 sessions, personalized exercises, and custom guides that build on one another to architect your new signature style.

DISCOVER

The Discover phase is where we build the foundation of your new style identity. Working 1-on-1 with your stylist, you’ll dig deep to uncover your authentic style voice and clarify your long-term goals. We don’t just look at trends; we analyze the specific psychological and visual elements that make up your unique vision. These sessions provide the essential roadmap for your transformation while giving you the analytical tools to adapt and evolve your style for years to come.

  • (virtual / 60 minutes)

    Our first working session is all about the “why” behind your wardrobe. During our Deep Dive, we look past the trends to uncover your true style goals and the identity you want to project to the world. This is the essential foundation for a style transformation that doesn't just look good, but lasts a lifetime.

  • (virtual / 60 minutes)

    Let’s build your signature aesthetic! In this session, we dive into a curated world of inspiration to nail down the visual elements of your style. We’ll comb through our shared mood board to determine exactly what makes a look work for you and, more importantly, why it sparks joy.

    Our goal isn't to copy someone else’s look, but to decode the specific elements (textures, silhouettes, and moods) that feel personal and authentic to you. By the end of this session, we’ll have a refined visual guide that serves as the blueprint for your unique style identity.

  • (self-paced)

    Transformation happens both during and between our sessions. Prior to each meeting, I’ll provide a tailored Style Exercise designed to help you explore your identity and wardrobe with fresh eyes. These prompts ensure our work is rooted in intention, helping you build a closet that truly reflects who you are becoming.

CURATE

In the Curate phase, we bridge the gap between your vision and your reality. Together, we’ll perform a strategic analysis of your current wardrobe, refining your existing assortment to align with your new style identity. We’ll identify your Lucky Charms (those signature pieces that truly tell your story) while letting go of the items that no longer serve you. This phase allows you to cut through the noise and emerge with a lean, intentional wardrobe that reflects your most authentic self!

  • (virtual or in-person / 3 hours)

    It’s time to clear the stage for your new style story! In this three-hour intensive, we’ll go through your wardrobe piece-by-piece to determine what feels truly authentic to you. We’ll keep the gems that make you feel like your best self and let go of the rest. This isn’t just about cleaning out; it’s about understanding why certain pieces work so you can stop making “closet clutter” mistakes. You’ll walk away with a curated closet and a personalized roadmap of exactly what’s missing to complete your look.

  • (virtual or in-person / 60 minutes)

    Discover the secret power of your wardrobe. This session introduces you to the Lucky Charms Method: my signature strategy for building outfits that are as functional as they are fun. We’ll identify your Lucky Charms; those specific, high-vibe pieces that make you feel instantly comfortable, confident, and creative.

    By decoding the common elements of these pieces, you’ll learn the why behind your favorite looks. You’ll walk away with the ability to think like a stylist, using your Charms to anchor new outfits for any occasion with total ease.

  • Building on the insights from our Discover and Curate phases, I’ll source a personalized assortment of new pieces to bridge the gap between your current closet and your style vision.

    The Icon Package includes up to 4 hours of dedicated personal shopping time, available either as a guided in-person experience or a virtual curation. To ensure we can fully realize your transformation, I recommend a separate wardrobe budget of $1,000+. This ensures we can invest in the high-quality Lucky Charms that will complete your new signature look.

  • (virtual or in-person / 1-2 hours)

    For clients utilizing our virtual shopping services, the Try-On Session is an essential step in your transformation. Once your new pieces arrive, we’ll meet to review the fit, feel, and vibe of each item. This is your opportunity to receive real-time, expert feedback on every garment before making your final selections. We’ll ensure every new addition to your wardrobe is a perfect match for your style vision.

  • (self-paced)

    Before we step into your closet together, I’ll provide you with targeted Style Exercises designed to help you audit your wardrobe with intention. These prompts allow you to identify your signature pieces and begin editing out the noise. This strategic prep ensures our sessions are high-impact, giving you the skills to curate your wardrobe long after our work is done.

PLAY

Welcome to the final stage of your transformation! The Play phase is where your new vision truly comes to life. Working 1-on-1 with your stylist, you’ll practice translating your style identity into actual outfits that feel like a radical expression of who you are. These sessions are designed to cultivate your “Stylist Mindset,” giving you the creative confidence to experiment, iterate, and build fresh looks that feel effortlessly you.

  • (virtual or in-person / 2 hours)

    Let’s bring your closet to life! The Styling Session is all about building your creative confidence through hands-on practice. Working 1-on-1, we’ll remix your curated wardrobe to create 30+ fresh looks that perfectly align with your new style identity.

    As we build these looks, I’ll provide the specific styling techniques and tools you need to keep the momentum going on your own. You’ll walk away not just with a library of new signature outfits, but with the creative confidence to tell your unique style story every day!

  • (virtual or in-person / 60 minutes)

    Every great style story deserves a happy ending. In this final session, we’ll reflect on your transformation and walk through your Style Packet, a comprehensive guide that documents your unique journey and signature formula.

    To ensure your transformation is sustainable, we’ll establish a custom maintenance plan and I'll provide targeted recommendations to help you keep exercising those creative styling muscles. You’ll leave our time together with a clear roadmap and the confidence to continue architecting your identity on your own!

  • Upon completing your Reflection Session, you will receive a digital edition of your customized Style Packet. This isn't just a PDF—it’s the definitive manual for your new identity. Tailored specifically to your journey, it serves as a lifelong reference whenever you need a shot of inspiration or a strategic reminder of your “style why.”

    Your Style Packet Includes:

    • The Style Story Guide: Your foundational roadmap and visual inspiration for telling your unique story.

    • The Strategic Shopping List: A curated guide to the key investment pieces needed to complete your vision.

    • The Closet Snapshot: A visual architecture of your current wardrobe, highlighting your signature Lucky Charms.

    • The Digital Lookbook: A personalized gallery of your new outfits for quick reference and daily inspiration.

  • (virtual or in-person / 60 minutes)

    Style isn’t static; it evolves as you do. The Touch-Up Session is an exclusive, complimentary benefit for our Icon Package graduates. Designed to be used 3-6 months after your transformation, this session is your opportunity to check back in with your stylist. Whether you’ve had a lifestyle shift, need a seasonal refresh, or simply want to brainstorm new ways to wear your Lucky Charms, this session ensures your wardrobe remains perfectly aligned with your current story.

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