Hi, I’m Sam!
I’M SO LUCKY TO GUIDE YOU THROUGH YOUR AUTHENTIC PERSONAL STYLE JOURNEY!
Our Purpose
I created So Lucky Style to shake up the personal styling industry. After a diverse 15-year fashion career in corporate merchandising and retail, I noticed something frustrating. People were being fed the same generic fashion advice as a one-size-fits-all solution to their styling struggles. I saw amazing, unique people tearing themselves apart and twisting themselves in knots just to fit into outdated "rules" based on body shape or skin tone.
Create Your Own Rules
At So Lucky Style, we believe that real personal style comes from the inside, not the outside. My passion is helping creatives and creatives-at-heart express themselves with radical authenticity. Every service package starts with an in-depth intake session to understand your unique personality, history, and style goals.
I'm here to help you think outside the box and create your own rules. The result is a deeper relationship with personal style that helps you cultivate a wardrobe that's with you for life – clothes that are here for a good time and a long time!
So Lucky Style is guided by our values of inclusivity, sustainability, and creativity. This is a safe space to express yourself and play with fashion in a judgment-free zone. All ages, backgrounds, gender identities, and body shapes are welcome here!