Hi, I’m Sam!
I’M SO LUCKY TO GUIDE YOU THROUGH YOUR PERSONAL STYLE JOURNEY!
Our Purpose
After a diverse 15-year fashion career, I created So Lucky Style to shake up the personal styling industry. I felt frustrated that people were being fed the same generic fashion advice as a one-size-fits-all solution to their styling struggles.
I saw creative, unique people tearing themselves apart just to fit into outdated "rules" based on body shape, age, gender, or skin tone.
Not anymore!
Create Your Own Rules
I believe that real personal style comes from the inside, not the outside. My passion is helping creatives and creatives-at-heart express themselves with radical authenticity. Every service package starts with an in-depth intake session to understand your unique personality, history, and style goals.
I'm here to help you think outside the box and create your own rules. The result is a deeper relationship with personal style that’s with you for life – clothes that are here for a good time and a long time!
Meet Your Stylist
Hi, I’m Sam! I’m a cat mom and lifelong fashionista who has always loved a good makeover montage.
Not too long ago, I found myself in your shoes. I was working a draining job that left zero energy for creative self expression. Day after day I dressed in all-black outfits, telling myself I was “chic” but knowing I was capable of so much more.
Sound familiar?
It wasn’t until I broke out of my style rut that I re-discovered the joy of personal style. Over time, I grew my creative muscles and learned how to express myself with radical authenticity. It was like the world opened up to me - my style attracted new opportunities that I never thought possible. Now I’m here to help you do the same!